Category: Writing

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A cardinal sin of content marketing: Writing what you want the audience to have read

No matter who your audience1 may be – admins, developers, decision makers, or anyone else – they’re not obligated to read your content. It’s all…

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20 blogging and article prompts for tech bloggers

Stumped for ideas what to blog about? Not sure what people would want to read that would be worth writing about? Here’s 20 prompts to…

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Shakespeare, yea or nay?

Is Shakespeare mandatory for a well-rounded secondary education? After more than 400 years, it’s reasonable to ask whether the canon is due for an overhaul,…

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A plea to people making howto and informational videos: Give us a transcript!

Video content is here to stay. As a text-based person with a face for radio, I’ve come to grips with it. But that doesn’t mean…

Three sentences in a trench coat pretending to be a coherent thought

At least once a week when I’m reading, or editing, copy related to work I’ll skim over something and realize that what I just read…

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3 ways to reduce technical debt in content: Avoid bare URLs, events and analyst content

Infrastructure and code aren’t the only things in your organization that incur technical debt. Content marketing on blogs is a major offender. Here’s just three…

reMarkable 2 and its unremarkable software: Substandard tools hobble excellent hardware

The reMarkable 2 is a nifty piece of engineering. It’s about the size of a thin college (U.S.) notebook, responsive and feels as close to…

Bottle of Tres Comas held by Russ Hanneman, character on Silicon Valley

Make your sentences poorer, get out of the three comma club

There’s a running gag in the show Silicon Valley about a character obsessed with being in the “three comma” club. Being a billionaire, in other…

Changed history forever

People often try to fluff up the importance of an event or person by saying it “changed history,” “changed the course of history,” or “changed…

9 phrases we should stop seeing in tech journalism

“This reporter” – Just use the first person. It might have worked for Edward R. Murrow, but with tech journalism – particularly blogs – it…