Three sentences in a trench coat pretending to be a coherent thought

At least once a week when I'm reading, or editing, copy related to work I'll skim over something and realize that what I just read makes no sense. Sure, the words are used properly. The paragraph is composed of sentences that seem grammatically correct. But if you stop to think about what the copy is … Continue reading Three sentences in a trench coat pretending to be a coherent thought

3 ways to reduce technical debt in content: Avoid bare URLs, events and analyst content

Infrastructure and code aren't the only things in your organization that incur technical debt. Content marketing on blogs is a major offender. Here's just three things to cut down on technical debt in your content marketing on blogs. Content marketing practice to avoid: Bare URLs/URIs in content Be kind to your readers and to yourself: … Continue reading 3 ways to reduce technical debt in content: Avoid bare URLs, events and analyst content

reMarkable 2 and its unremarkable software: Substandard tools hobble excellent hardware

The reMarkable 2 is a nifty piece of engineering. It's about the size of a thin college (U.S.) notebook, responsive and feels as close to writing on paper as a tablet is likely to get. The tools, on the other hand, leave a lot to be desired. reMarkable 2 and cloud services The reMarkable 2 … Continue reading reMarkable 2 and its unremarkable software: Substandard tools hobble excellent hardware

Make your sentences poorer, get out of the three comma club

There's a running gag in the show Silicon Valley about a character obsessed with being in the "three comma" club. Being a billionaire, in other words. When he loses enough money to drop from $1.2 billion to "merely" $900 million, he's "financially ruined" and despondent. Judging by the way some folks write sentences, they're just … Continue reading Make your sentences poorer, get out of the three comma club

9 phrases we should stop seeing in tech journalism

“This reporter” – Just use the first person. It might have worked for Edward R. Murrow, but with tech journalism – particularly blogs – it sounds like a ridiculous affectation. If you wouldn’t say it out loud when retelling a story, don’t write it. (And if you would say this out loud when telling a story, … Continue reading 9 phrases we should stop seeing in tech journalism

How to make money writing, the query letter (or email…)

Prior to taking the job I have now as editorial director for Linux.com, I was a freelancer for about six years, writing for Linux Magazine, Enterprise Linux Magazine, UnixReview.com, Linux Weekly News, IBM developerWorks, ZDNet, and a few others. I thought I’d share a few tips here that might help prospective authors get a little … Continue reading How to make money writing, the query letter (or email…)