Tag: Writing

Image of lead press type

A cardinal sin of content marketing: Writing what you want the audience to have read

No matter who your audience1 may be – admins, developers, decision makers, or anyone else – they’re not obligated to read your content. It’s all…

Black and White ai-generated profile of Shakespeare.

Shakespeare, yea or nay?

Is Shakespeare mandatory for a well-rounded secondary education? After more than 400 years, it’s reasonable to ask whether the canon is due for an overhaul,…

Three sentences in a trench coat pretending to be a coherent thought

At least once a week when I’m reading, or editing, copy related to work I’ll skim over something and realize that what I just read…

What every admin should know about email

Email is a fantastic tool, when used correctly. It almost never is. Rikki Endsley asked me if I’d like to write something for USENIX ;login;…

Changed history forever

People often try to fluff up the importance of an event or person by saying it “changed history,” “changed the course of history,” or “changed…

9 phrases we should stop seeing in tech journalism

“This reporter” – Just use the first person. It might have worked for Edward R. Murrow, but with tech journalism – particularly blogs – it…