Corporate sponsors and event funding: Ask early, not often

If you’re hoping to get sponsorship funds for your event, it’s better to ask early than to ask often. And even better to ask professionally… For larger companies (i.e., the ones that actually do have a fair amount of cash for sponsorships) it is vitally important to ask early about sponsorships. Especially for events that … Continue reading Corporate sponsors and event funding: Ask early, not often

It’s time to retire the mom test

One of the more humorous ad series today is the Geico "caveman" commercials, featuring a caveman complaining about the stereotype of something being "so easy a caveman could do it." Since we don't have to worry about offending cavemen (or cavewomen), companies can safely poke humor at that demographic group and not worry about alienating … Continue reading It’s time to retire the mom test