Three sentences in a trench coat pretending to be a coherent thought

At least once a week when I'm reading, or editing, copy related to work I'll skim over something and realize that what I just read makes no sense. Sure, the words are used properly. The paragraph is composed of sentences that seem grammatically correct. But if you stop to think about what the copy is … Continue reading Three sentences in a trench coat pretending to be a coherent thought

3 ways to reduce technical debt in content: Avoid bare URLs, events and analyst content

Infrastructure and code aren't the only things in your organization that incur technical debt. Content marketing on blogs is a major offender. Here's just three things to cut down on technical debt in your content marketing on blogs. Content marketing practice to avoid: Bare URLs/URIs in content Be kind to your readers and to yourself: … Continue reading 3 ways to reduce technical debt in content: Avoid bare URLs, events and analyst content