Tag: Content Marketing

My friends, I have a request. That request is, for all that’s Holy, stop calling things “clickbait.” It’s an old and busted term that has no place in the media landscape of 2023....

Writing and editing are taught widely in schools and professional programs, but content review is a neglected and unloved (and rare) skill that I’ve never seen taught or even acknowledged – but it’s widely required in jobs throughout the tech industry. If you’re a product manager, product marketer, comms...

No matter who your audience1 may be – admins, developers, decision makers, or anyone else – they’re not obligated to read your content. It’s all about “what’s in it for me?” If you need to communicate something to an audience, you have to write what they want to read...

Video content is here to stay. As a text-based person with a face for radio, I’ve come to grips with it. But that doesn’t mean video alone gets it done. If you’re producing video content, please also share a transcript of the video. I realize some people love video,...

Don’t let the title fool you, this is a rambly post about social media1. Specifically, about the plague that has visited the house of Twitter and the diaspora (but not Diaspora) to Mastodon or elsewhere. The title is from a song that’s been going through my head for the...

At least once a week when I’m reading, or editing, copy related to work I’ll skim over something and realize that what I just read makes no sense. Sure, the words are used properly. The paragraph is composed of sentences that seem grammatically correct. But if you stop to...

Infrastructure and code aren’t the only things in your organization that incur technical debt. Content marketing on blogs is a major offender. Here’s just three things to cut down on technical debt in your content marketing on blogs. Content marketing practice to avoid: Bare URLs/URIs in content Be kind...