Tag: Content Marketing

Image of lead press type

A cardinal sin of content marketing: Writing what you want the audience to have read

No matter who your audience1 may be – admins, developers, decision makers, or anyone else – they’re not obligated to read your content. It’s all…

Image of an old TV set

A plea to people making howto and informational videos: Give us a transcript!

Video content is here to stay. As a text-based person with a face for radio, I’ve come to grips with it. But that doesn’t mean…

All the perfect drugs and superheroes…

Don’t let the title fool you, this is a rambly post about social media1. Specifically, about the plague that has visited the house of Twitter…

Three sentences in a trench coat pretending to be a coherent thought

At least once a week when I’m reading, or editing, copy related to work I’ll skim over something and realize that what I just read…

Image of lead press type

3 ways to reduce technical debt in content: Avoid bare URLs, events and analyst content

Infrastructure and code aren’t the only things in your organization that incur technical debt. Content marketing on blogs is a major offender. Here’s just three…