3 ways to reduce technical debt in content: Avoid bare URLs, events and analyst content
Infrastructure and code aren’t the only things in your organization that incur technical debt. Content marketing on blogs is a major offender. Here’s just three things to cut down on technical debt in your content marketing on blogs. Content marketing practice to avoid: Bare URLs/URIs in content Be kind to your readers and to yourself: Stop putting bare URIs / URLs in your content. Bare URLs - that is, something like www.example.com/document should never be in prose on the web. No, you’re not doing your content marketing any favors with cutesy shortened URLs or campaign vanity URLs. It’s not 2003, nobody is going around memorizing URLs anymore. ...