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“ This reporter” – Just use the first person. It might have worked for Edward R. Murrow, but with tech journalism – particularly blogs – it sounds like a ridiculous affectation. If you wouldn’t say it out loud when retelling a story, don’t write it. (And if you would say this out loud when telling a story, seek professional help.) “ The company told Acme Publication” – Bullshit. The publication is an abstract entity....