Marketing is not a spectator sport… 

fmag-ribbonA piece over on Fedora Magazine, following a talk I did at Flock this summer. The short version: open source projects need all the help they can get spreading the word. Fedora, Apache projects, GNU projects, Debian, etc., all depend on word of mouth to reach users. By reaching users, we find new contributors, and it’s the new contributors that help keep projects going and reaching new users. We don’t have megabucks to throw at ad campaigns, but we have millions of users–and the impact would be enormous if even 10% of those users spent a little time spreading the word about Fedora (or other project).

More users means more contributors. More contributors equals better projects. Better projects mean more users, and fewer people choosing proprietary solutions. Don’t wait for somebody else to spread the word, jump in and lend a hand.

The marketing group was a bit disorganized in the F23 cycle, and we can do much better. I hope to do more in the F24 cycle, but I can’t do it alone, and don’t really want to! So if you want to see Fedora succeed wildly, I hope you’ll find a way to join our efforts. Read the full piece on Fedora Magazine, and feel free to ask if you need help jumping in!